Autour du Louvre Lens


Modern history

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A little story

This project combining both “Retail” and furniture allowed us to work on our approach from a new angle.
An angle that takes up the codes that rocked our childhood through the materials used by the territorial brand ALL (Autour du Louvre Lens): brick, blue overalls, coal, the whole history of a beautiful region, our region!

The designer's word

designer français lille paris bretagne

"A collaboration and a manufacture made in Hauts-de-France!"

Hugo Traforetti

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Description of the project

The ALL (Autour du Louvre Lens) brand, on which the identity of the northern region is based, is dedicated to promoting the area while collaborating with the actors of the region. A collection of quality products that are representative of the region is sold in several points of sale.

Within the scope of this project stamped “Café Créatif”, DARROW has collaborated, for its Retail expertise, with the design agency Tomish Design. We imagined this product display cabinet, halfway between a piece of furniture and a display stand.

Its composition is modular and adaptable, both according to the places it is going to be displayed and according to the products sold. Like a building set, the blocks stack up like a brick wall and can be placed on any counter, piece of furniture or shelf.

The lower cabinet, inspired by the shop shelves, has a showcase and storage space. Easy to integrate with its 360-degree appeal, the product is on wheels and is easy to handle if required.

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MDF and Valchromat with vegetable oil finish, Plexiglass



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designer Lille Paris Bretagne

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