MOKE

Pure singularity

A little story

I rotate to be your landmark so that you can find your way back in the night, like a lighthouse on its hill.

The designer's word

"Simplicity is the key word in a world that is still too superfluous."

Hugo Traforetti

Description of the project

The Moke collection is radically simple with a play on details that sublimates the products. The luminaires are timeless, particularly because of their conical, almost equilateral shape.

The accumulation of these cones on certain pieces of the collection allows the user to play with the lighting directions, symmetrically or asymmetrically.

Contrary to popular belief, it is very difficult to develop a simple product.
The details, harmony, timelessness as well as the response to uses in all rooms of the house, make it a product that will be permanently installed in the AM.PM branded lighting collection.

Photos credits: La Redoute