This project — part retail, part furniture — led us to explore interior design from a fresh angle.
An angle rooted in our region: brick, workwear blue, coal, all the codes that shaped our childhood, embodied by the territorial brand ALL (Autour du Louvre Lens).
THE DESIGNER'S WORD
"Designed and made in the Hauts-de-France, proudly local."
Hugo Traforetti
Description of the project
The ALL (Autour du Louvre Lens) brand promotes the identity of the Nord region through a curated collection of quality products, sold across multiple local retail points.
As part of the “Café Créatif” programme, Studio Darrow collaborated with Tomish Design agency to create BRICKS, a modular display unit that sits between shelving and a point-of-sale fixture.
Its stackable blocks reference the industrial brick heritage of the region.
The lower unit features a display window and storage space. Mounted on castors, it can be repositioned easily and adapts to any retail environment.
Made from MDF and Valchromat with a vegetable oil finish, with Plexiglass elements.
Autour du Louvre Lens
Composition:
MDF and Valchromat with vegetable oil finish, Plexiglass