THE DESIGNER'S WORD
"Combining expertise to tackle ambitious challenges."
Space
Bradford
Zone Care
Retail experience, redefined
A little story
Working alongside the Boulanger merchandising team, Bradford brought the creative direction and customer experience vision for the Care zone.
Studio Darrow handled the full project – from concept to installation – across multiple stores throughout France.
Description of the project
Bradford, a retail marketing agency, came to Studio Darrow to bring their Boulanger Care zone concept to life.
Together, we developed the space within tight technical, accessibility and ERP constraints — while meeting the expectations of the Boulanger sales team.
In just a few months, we delivered two stores of different formats to test the concept — one in a city centre location, one in a suburban setting.
All production was sourced in France, with manufacturing partners based in the Hauts-de-France region.
Bradford
Composition:
Laminate, glass, steel
countries of sale:
Englos, Strasbourg
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